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BusinessFast Company · 86d ago

Leaders weigh in on how AI is changing creativity at their businesses

Executives from Nespresso, Luma AI, Philip Morris International, and Publicis Sapient discussed how AI enhances creativity at their companies during a TIME100 Talks panel in Cannes. They emphasized that humans and AI working together create better outcomes, with Nespresso using AI tools in its app to teach consumers about coffee and help them drink intentionally.

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