How Adidas became cool again
Adidas recovered from losing an estimated $1.7 billion in annual Yeezy revenue by refocusing on its heritage rather than pursuing external partnerships. The brand's resurgence was deliberate, involving strategic collaborations like Bad Bunny's Super Bowl shoe debut and cultural reconnections with Oasis fans.
Read full story →Meta just told some of its former managers to become managers again
Meta is asking some individual contributors in its Applied AI division to return to managerial roles after implementing a flat structure with up to 50 contributors per manager. The division, formed in March with 7,000 employees, previously eliminated management layers during its 2023 efficiency campaign.
Central Eurasia names its 2026 Road to Battlefield winners: Cerberus, WeGlobal AI, and LOOQ
Three startups,Cerberus, WeGlobal AI, and LOOQ,won the Central Eurasia regional final of Road to TechCrunch Startup Battlefield 2026. They will compete at the Startup Battlefield 200 at TechCrunch Disrupt in San Francisco this October.
China’s car exports beat last year’s record with four months to go
China exported over 6.2 million passenger cars in the first eight months of 2024, surpassing its entire 2023 export total with four months remaining. Plug-in hybrids drove much of Europe's growth, as these vehicles escape EU tariffs on Chinese cars.