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BusinessFortune · 31d ago

Even Apple supply chain maestro Tim Cook couldn’t dodge the memory chip ‘RAM-ageddon’ crisis. Here’s why PC prices are soaring this summer

Memory chip prices have surged dramatically this summer, forcing major manufacturers like Apple, Microsoft, and HP to either reduce sales or accept lower profit margins. The shortage stems from decreased DRAM and NAND flash memory production, which has driven up PC component costs across the industry.

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