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AIVentureBeat · 15h ago

Commerce AI has a measurement problem no one is talking about

Digital commerce starting on brand websites dropped from 82% in 2014 to 38% in 2024, with consumers now increasingly relying on AI platforms to decide what to buy. Four in five consumers use zero-click AI results at least 40% of the time, meaning AI-generated shortlists often become the only product options consumers consider.

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